Givenchy was born out of the unparalleled genius of Hubert de Givenchy, a man who exchanged design ideas with Christian Dior before breathing life into his brand in 1952. His ethos reflected in Givenchy's legacy was far from ordinary, crafting a stylistic narrative that garnered a cult following from icons like Audrey Hepburn.

With Givenchy, innovation was a given. The brand redefined style norms with creations like the 'sack dress,' an unstructured, liberated alternative to the era's rigid designs.

As the decades rolled on, Givenchy wasn't just a part of the Paris fashion scene; it was the Paris fashion scene. In 1969, the brand started to cater for men, delivering the same timeless, sophisticated charm that made its women's collections a raging success.

It was in the 70s and 80s that Givenchy took a brilliant detour. They ventured into the world of jewellery, creating bold, audacious pieces that left an indelible mark on fashion history. The iconic 'Givenchy G' pendant, boasting the brand's logo in stunning gold, emerged as a coveted style statement for discerning women across the globe.

What set Givenchy jewellery apart wasn't just the daring designs; it was the commitment to perfection. Traditional crafting techniques combined with superior materials, manifesting in jewellery that wasn't just an accessory, but an heirloom. This attention to detail and dedication to quality has made vintage Givenchy jewellery, particularly pieces from the 70s and 80s, much sought after by collectors and fashion enthusiasts.

When Hubert de Givenchy bid adieu to his beloved brand in 1988, the baton passed on to the LVMH group. A string of creative geniuses, including the likes of John Galliano and Alexander McQueen, kept the spirit of Givenchy alive.

Today, Matthew Williams, Givenchy's current creative director, marries the brand's iconic past with a contemporary sensibility, paying homage to the past while fearlessly exploring the future. 

Givenchy's journey through the 70s, 80s, and 90s resonates with the fashion lover in all of us. Its vintage pieces whisper a tale of aspiration, creativity, and hedonism that were the hallmarks of those decades. 

Givenchy continues to inspire, an enduring beacon for those who cherish quality, authenticity, and most importantly, self-expression. After all, jewellery is not merely adornment; it's a testament to who you are. So here's to fashion, to Givenchy, and to the unforgettable eras they've helped define.